Advertising with The B-Sides

| Second Season: August-December 2021 |

The B-Sides is excited to partner with you to promote your business or services!

We are a biweekly pop music and politics podcast hosted by Mimi Eisen, Becky Stern, and Hannah Weilbacher. We reach about 2,000 listeners with our episodes and have 2,000 instagram followers.

Our listeners are deeply engaged in pop culture, value progressive and mission-aligned businesses, and enjoy supporting emerging creators. 

In this second phase of The B-Sides advertising packages, we are eager to work with you to find a way to promote your small business and get your feedback about how the advertising process worked (or didn’t!) from your perspective.

Our Info


Our People

  • Our podcast and internet home is for "progressives who love pop music" - so our listeners are just that. 

  • Our listeners are mostly US-based, mostly 20s and 30s, all care about progressive issues, all care about pop music and pop culture and the fight for social justice in the music industry. 

  • They love Taylor Swift *and* AOC, they live all across the US (not only in urban centers), they are drawn to bespoke businesses like DIYers, and many of them love cooking.

  • They love all forms of pop culture like movies and TV, too. They love high art films and Real Housewives.


Our Advertising Package

The package:

  • Shoutout on The B-Sides podcast at the top of the show and at the end 

  • 45 second permanent ad break in the middle of one episode, read by the hosts

  • 2 posts on our Instagram Story

Please note: at this time, we are not offering instagram posts on the “grid,” like a permanent post or a reel. If this is an impediment to you working with us, let us know. We are open to discussing this possibility, but are being judicious with our posting. 

Pricing: 

  • $80 per one episode of the podcast’s programming

  • $120 for two weeks/episodes 

  • Note: if you are a tiny/micro/bb business and $80 is not possible for you - especially if you as the entrepreneur hold marginalized identities - let us know if you want a tiny-biz discount and we’ll make it happen. 


Next Steps

To purchase your ad, email listentothebsides@gmail.com.


When you purchase your ad with The B-Sides, we’ll ask for the following:

  • The number of episodes you would like to purchase

  • Your 1st and 2nd choices among our available dates, and we will pick the date together

Due 14 days before your ad date: 

  • Pre-written ad copy that takes 45 seconds to read out loud about your business or services. The B-Sides hosts will read your ad on our episode. 

  • Pre-written copy for the show notes of our episode including any links you want us to include

  • Payment to The B-Sides



Thank you for advertising with The B-Sides! 


Note: The B-Sides is a values-driven passion project by progressives. We commit to promoting small businesses that aren’t run by anti-vaxxers/fascists/etc.